What the Real Estate Lead Qualifier AI Agent Does

This is an automated system that sits between a real estate agent and their incoming leads. When someone fills out an inquiry form — from anywhere, whether that’s a Zillow profile, a Facebook ad, or the agent’s website — the agent springs into action without any human involvement. It reads the lead’s answers, scores them from 0 to 100 based on how serious a buyer they are, sends them a personalized follow-up email within 60 seconds, and logs everything to a dashboard. The realtor wakes up in the morning with a clean list of ranked leads and instant alerts for the best ones.
The core problem it solves is speed and consistency. Most real estate agents follow up with leads 24–48 hours later, by which time the lead has already called three other agents. This agent responds in under a minute, every single time, even at 2am on a Sunday.
Go to: https://n8n.io → Click “Get started free” → Sign up with your email → Verify email → You land on the n8n dashboard.
Alternatively, for truly unlimited free use: install n8n locally on your computer using npx n8n (requires Node.js installed first from nodejs.org). This runs on your computer 100% free with no limits.
1. Go to: https://aistudio.google.com
2. Sign in with your Google account
3. Click “Get API Key” in the top menu
4. Click “Create API Key” → Copy and save it somewhere safe
This key is FREE. You get 1,500 requests/day with Gemini 1.5 Flash for free.
Go to: gmail.com → Create account
Name it something like: realtyleads.agent@gmail.com or [clientname]leads@gmail.com
This Gmail will: send follow-up emails to leads, receive inquiry forms, send tour confirmation emails.
Go to: sheets.google.com → Create new sheet
Name it: “Real Estate Leads Dashboard”
Create these exact column headers in Row 1:
Go to: https://calendly.com → Sign up free
Set up one Event Type: “Property Tour / Consultation — 30 min”
Set your available times (e.g., Mon–Fri 10am–5pm)
Copy your Calendly booking link (looks like: calendly.com/yourname/property-tour)
This link will be included in every qualifying follow-up email the agent sends automatically.
Go to: https://tally.so (completely free, no limit) OR typeform.com (free tier)
Create a new form with these exact questions:
You’ll see a blank canvas. You’ll add 6 nodes (blocks) to this canvas. Each node does one job. Here is the complete flow of what you’re building:
1. Click the “+” button on canvas → Search “Webhook” → Select it
2. In the Webhook settings, set: HTTP Method = POST
3. Copy the “Test URL” shown (looks like: https://your-n8n.app.n8n.cloud/webhook-test/abc123)
4. Go to your Tally form → Connect → Webhooks → Paste this URL → Save
5. Back in n8n, click “Listen for test event”
6. Go submit your Tally form once with fake data (e.g., “John Test”)
7. n8n will receive it and show you the data — this confirms the connection works
1. Click “+” after the Webhook node → Search “Google Gemini” → Select “Google Gemini Chat Model”
2. In credentials, click “Create New” → Paste your Gemini API key from Step 2 → Save
3. Now add an “AI Agent” node: Click “+” → Search “AI Agent” → Select it
4. Connect the Gemini Chat Model to the AI Agent as the “Language Model”
5. In the AI Agent “System Message” field, paste this exact prompt:
1. Click “+” → Search “Code” → Add a Code node
2. In the Code node, paste:
4. Set condition: lead_score greater than or equal to 70
5. The IF node creates two branches: TRUE (qualified) and FALSE (unqualified)
1. Connect from the IF node’s TRUE output → Search “Gmail” → Select “Gmail: Send Email”
2. Connect Gmail credentials: Click “Create New” → Sign in with your agent Gmail → Allow all permissions
3. Fill in these fields:
1. Click “+” after the Gmail node → Search “Google Sheets” → Select “Append Row”
2. Connect Google Sheets with your Google credentials
3. Select your spreadsheet “Real Estate Leads Dashboard”
4. Map each column:
1. Add another IF node after the first IF: lead_score greater than or equal to 85
2. On the TRUE branch → Add another Gmail node
3. Send to: [realtor’s personal email]
4. Subject: “🔥 HOT LEAD ALERT — {{$json.name}} (Score: {{$json.lead_score}})”
5. Body:
1. Click on each node connection line to make sure arrows are connected correctly
2. Click “Test Workflow” — submit your Tally form again with real-looking test data
3. Watch each node light up green as it processes
4. Check: did the follow-up email arrive? Did Google Sheets get a new row?
5. When all nodes show green, click the toggle “Inactive → Active” in the top right
The agent is now LIVE. Every new form submission will automatically trigger the full workflow.
Test 1 (HOT lead): Budget $700K+, Timeline 0-3 months, Pre-approved YES → Should score 80–100, send email + alert
Test 2 (WARM lead): Budget $300K, Timeline 3-6 months, Pre-approved In Process → Should score 50–70
Test 3 (COLD lead): Budget Under $200K, Timeline: Just browsing, Not pre-approved → Should score 10–30, no email
Test 4 (Investment buyer): Budget $500K+, Timeline 3-6 months → Should get bonus points
Test 5 (Edge case): Leave some fields empty → Agent should still work without crashing
Option A — Standalone link (simplest): Share the Tally form URL directly. Works on Zillow profiles, email signatures, Facebook.
Option B — Embed on website: Tally gives you an embed code. Copy it and paste into any website’s HTML.
The form link is what you give to your real estate agent client. They add it to: their website, their Zillow agent profile bio, their Instagram bio, Facebook page, email signature.
Create a 3–4 minute video showing:
1. Show the lead intake form (30 seconds)
2. Submit a test lead live on screen (30 seconds)
3. Show n8n processing the workflow in real time (60 seconds)
4. Show the follow-up email arriving in Gmail (30 seconds)
5. Show the Google Sheets dashboard filling up (30 seconds)
6. Show the hot lead alert email (30 seconds)
Script: “This AI agent automatically qualifies every real estate lead, scores them, sends a professional follow-up email within 60 seconds, and alerts you instantly when a hot lead comes in — all without you doing anything.”
1. Their custom form link (or embed code)
2. Access to their Google Sheet dashboard
3. Their n8n workflow (you can export as JSON and give them the file)
4. A 1-page instruction guide: “How to read your lead dashboard”
5. Your contact info for support
For ongoing clients, charge a monthly retainer by staying as the admin of their n8n workflow and maintaining it for them.
Gig Title: “I will build an AI lead qualifier agent for your real estate business”
Category: Programming & Tech → AI Services → AI Chatbots
Tags: real estate AI, lead qualification, n8n automation, real estate chatbot, lead follow-up
Packages: See Pricing tab for exact package prices
Gig Description (copy this):
1. Go to upwork.com → Create freelancer account
2. Title: “AI Automation Agent Builder — Real Estate Specialist”
3. Skills: n8n, AI Automation, Workflow Automation, Lead Generation, Real Estate Technology
4. Hourly rate: Set $25–$45/hour (competitive for your region)
How to find clients: Go to Jobs → Search “real estate chatbot” OR “lead qualification automation” OR “n8n automation real estate” → Apply to every relevant job with a personalized proposal.
Proposal template:
Find prospects free:
• Google Maps: Search “real estate agent [city name]” — scrape emails from their websites
• Zillow: Browse agent profiles — many list their email publicly
• LinkedIn: Search “real estate agent” + US location → Send connection request + message
• Facebook Groups: Join “Real Estate Agents USA” groups and post your offer
Cold email template:
1. In n8n, click the 3-dot menu → “Download” → saves as .json file
2. Go to gumroad.com → Create product → Upload the .json file
3. Write a description explaining what it does, what tools are needed
4. Also upload a setup guide PDF
5. Price it: $49–$99 for the template
Market it on: Reddit (r/n8n, r/automation), Twitter/X with relevant hashtags, LinkedIn posts, n8n community forum.
✅ AI qualification (score 0–100)
✅ Automated follow-up email
✅ Google Sheets dashboard
✅ 3 days delivery · 7 days support
⌠No realtor alert · No Calendly integration
✅ Realtor hot lead alert (email/SMS)
✅ Calendly tour scheduling integration
✅ Custom branded email templates
✅ Lead scoring customization
✅ 5 days delivery · 14 days support
✅ Monthly maintenance & updates
✅ Multi-agent (up to 3 realtors on one team)
✅ CRM integration (HubSpot/Follow Up Boss free tier)
✅ Weekly performance report emails
✅ WhatsApp lead alerts
✅ Priority support · Unlimited revisions
✅ White-label (client’s brand, not yours)
Month 1–2: 1–2 Fiverr orders ($300–700) + 1 direct client ($500)
Month 3–4: 3–4 orders/month + 2 maintenance retainers ($200/mo each) = $1,500–$2,000/month
Month 5–6: 5+ orders + 5 retainer clients = $3,000–$5,000/month
Template sales (passive): $79 × 20 sales/month = $1,580 extra
Total startup cost: $0